The most expensive line of code is the one that solves the wrong problem. Short interviews, journey mapping, and prototype tests surface assumptions before they become rework in sprint six.
What good discovery looks like
- Talk to real users—not only internal stakeholders
- Define success metrics before picking UI patterns
- Test low-fidelity flows on mobile and desktop
Research does not slow delivery; it focuses it. Teams ship fewer throwaway features and more work that moves KPIs.
