Automation is not a silver bullet. It shines on stable flows—login, checkout, APIs—while exploratory testing still catches edge cases and usability issues.
Invest automation where it repeats
Regression suites for core journeys free QA to focus on new features. Pair that with API contract tests and smoke runs on every build for fast feedback.
- Prioritize critical revenue and compliance paths
- Keep tests maintainable—flaky tests erode trust
- Report coverage in plain language for product owners
